Leading Software as a Service (SaaS) provider, Adventoris, has signed a partnership deal with global Enterprise Resource Planning (ERP) expert, Vision 33, as it moves towards a fully integrated future for the brand. Adventoris has appointed former tennis pro and FMCG expert, Matthew Pinel, as its first ever head of partnerships to oversee the firm’s growing partnership programme.

Vision 33, a SAP Gold Partner, is one of the largest implementation partners for SAP Business One and SAP ByDesign business software for growing businesses and subsidiaries of large enterprises.

Pinel, a former tennis pro and coach, has worked in FMCG management for the last 10 years in Australia for the likes of Emma and Tom’s, and Gamekeepers.

The partnership will see Vision33 offering Adventoris’s flagship product, B2B sales app SwiftCloud, to its clientele as a fully integrated solution, helping firms to streamline their operations through automation and boost efficiency. Two of Adventoris’s clients are already reaping the rewards of the partnership, with AFAK Trading and AR Wholesale both being onboarded.

SwiftCloud is a customisable B2B mobile app platform designed specifically for distributors and wholesalers that enables their customers to see products, communicate with the company and make orders 24/7.

CEO of Adventoris, James Clarkson, said: “Our partnership programme is an integral part of our business. We believe that through trusted partnerships, we can work together to build a tech community that opens new sales channels, reaches new customers and helps mutually improve product portfolios.

“Working with the Vision 33 team has been fantastic for us as we look to grow our partnership division to offer a fully integrated solution for our clients.”

John Palmer, sales director at Vision 33, said: “SwiftCloud is the perfect partner for us, our solutions go hand in hand to provide a holistic solution for distributors everywhere.

“It is clear that Vision 33 and Adventoris share the same values and I am proud to be working towards a common goal of delivering technology that drives results, offers genuine value and provides real insights.”

Faisal Saeed, commercial director at AFAK Trading, said: “SwiftCloud has made it easy for us to capture customer orders and we have seen an increase in order volume since starting to use SwiftCloud, thanks to the easy, quick product viewing options.

“It has significantly reduced the effort and cost for our company while giving more convenience to the customer.”

Speaking of his new role as head of partnerships, Pinel said: “I am excited to be part of such an innovative and rapidly growing company, the ecommerce industry has always interested me so I am grateful to James and the team for supporting my development at Adventoris.

“Having experience in the sports and FMCG sectors means that I have encountered some of the issues that SwiftCloud can help solve for businesses, so it is really exciting to be supporting the solution that has helped and will help so many businesses to boost their efficiency and productivity.”

Adventoris now boasts over 200 clients across a range of industries, with a turnover of £2m.