Jason Bull appointed to spearhead global growth
Leading Yorkshire based ingredients experts, Eurostar Commodities has appointed Jason Bull to Managing Director. Jason has worked in the business for over 23 years and has been instrumental in tripling the size of the business to a £15 million turnover business operating worldwide across the globe and with the UK’s most trusted and well-known food brands.
Founder, and Father to Jason, Phillip Bull, who established the company in 1994 will become Chairman. The business has also made senior appointments to international logistics, purchasing, marketing and sales bolstering the team to 23 people in the UK, with a large network of global partners.
Jason has pioneered the company’s technical development creating new products, brands and creating the award-winning Gluten Free Chapati flour range. Sales of the range have more than doubled on the same period as last year (2022 – 2023). He has also shaped global infrastructure enabling Eurostar’s global network of food producers to supply Britain’s leading brands. He has spearheaded the companies’ role as an Export Trade Champion for the Government’s Department of Business and Trade, and launched the UK’s first Clean Label production facility.
The business recently launched a new advertising campaign to support its award-winning range of Gluten Free Chapati flours. The campaign is running across Sky TV channels and on Sunrise Radio with additional digital advertising.
Jason Bull, Managing Director, Eurostar Commodities says; “I am excited to be leading the business into this next chapter. We have achieved successful growth, beyond our highest expectations in a challenging global economy and have ambitious plans for continued growth, product development and international supply of high-quality foods. I am most proud of our market leading share in the sushi rice category and the development of our high-quality gluten free flours which have revolutionised the market. We have a fantastic team who are the best in the business and together we deliver a significant and consistent service to the UK food industry.”
Jason’s initial plans for 2024 include expansion into a triple-sized factory facility; increased capacity in purchasing and logistics; several new food brands; increased gluten free product development; creation of new consumer brands in emerging farming sectors for sustainability; and an increased presence in UK, Northern European and Middle Eastern retail and foodservice as well as physical expansion into Europe.
Eurostar Commodities Gluten Free Chapati Flour has been developed by Eurostar’s technical development team to provide specialist flours for all kinds of baking and cooking. The products are already widely available across the UK in independent and ethnic supermarkets and wholesalers. The gluten free chapati flour can be used in a variety of recipes has been developed with enhanced texture and flexibility to produce outstanding results.