Huddersfield SaaS firm kicks off 2026 with 18 new client wins as more B2B brands invest in digital tools

Leading Yorkshire Software as a Service (SaaS) firm, Adventoris, is celebrating a record 18 new client wins as it closes quarter one with a bang.

The Huddersfield-based business has secured nine food and drink brands from across the UK, alongside new customers in pet care, electrical wholesale, automotive testing, industrial equipment, vending, salon supply and consumer goods, as demand accelerates for digital tools that simplify and scale B2B sales.

The wins include Beyond the Bean Limited, Chetan Wholesalers Limited, George Anderson & Sons, J Hull Wholesale Ltd, Lancashire Farms Ltd, Pathos Continental Foods Ltd, Premier Produce Scotland Ltd, Uniontrade S.P.A, and Yates IOW Brewery Limited alongside EAF Group Ltd and MPM Product Limited, F E P Hexham, Anthony Best Dynamics Limited, Innerglass Limited, Refreshment Systems Limited, Premium Salon Brands, DOLD Industries, and Thermos UK.

Adventoris has seen growing demand for its flagship platform, SwiftCloud, which helps businesses save time, reduce manual order processing and increase both monthly sales volumes and average basket values.

Speaking about the new contracts, Adventoris’s founder and CEO, James Clarkson, said:

“We are proud to have entered the new year on such a high with 18 new clients coming onboard. We are excited to get started and revolutionise their B2B sales and ordering processes.
“We will be rolling out a new look and feel for our SwiftCloud app this year too, alongside new AI capabilities to maximise efficiency and improve user experience so can’t wait to boost both new and existing client platforms with these new features.”

Clive Barstow, sales and commercial director at Thermos UK, said:

“Partnering with Adventoris marks an exciting step forward for us as we continue to modernise and strengthen our sales operations.
“SwiftCloud will allow us to provide our customers with a more efficient, convenient ordering experience, reducing the manual processes that can slow teams down. We’re looking forward to working closely with the Adventoris team to digitise our sales channels, streamline how orders are managed and ultimately invest in the continued growth of the Thermos brand across the UK.”

SwiftCloud enables clients’ end users to place orders 24/7, browse products, contact the company and access technical information whenever is convenient for them on a fully branded, customised portal. SwiftCloud’s 40-strong team supports over 220 clients worldwide including household names such as Pepsi Co., STAEDTLER, and AG BARR.

For leading soft drinks distributor, Dayla Drinks, orders placed through SwiftCloud are 41 per cent higher in value than the average for all orders taken, while significantly reducing order processing time.