Creative digital agency The Bigger Boat has strengthened its management team following the recruitment of SEO manager, Ewan Burkinshaw.

Responsible for improving the overall rankings and conversion rates for the agency’s B2B and B2C brands – including toy manufacturer Little Tikes and Zapf Creation UK – Ewan will lead on technical audits, keyword research, and SEO strategy implementation.

Having recruited five top talents in November 2020, the 20-strong Yorkshire-headquartered team plans to consistently develop its in-house capabilities to further support UK and international growth – which has seen the business launch client websites in Poland, the Netherlands, Czech Republic and Germany.

“Three things stood out to me with this agency – its attitude, ethos, and the quality of work produced. I couldn’t wait to apply,” said Ewan, a former SEO manager for Northern Media.

“I want to keep progressing my own knowledge and position the business as a leader in SEO.”

As a result of a 75% uplift in revenue growth, The Bigger Boat has exceeded its £1 million turnover target. The agency continues to add to its service offering, with Ewan becoming its first ever SEO manager.

Commenting on what the marketing landscape should be prioritising in 2021, the new addition added: “Search engines are leaning towards increasingly natural language and prioritising high-quality, digital communications.

“As websites get simpler, easier to navigate, more accessible and quicker to load, the depth of content will be of paramount importance for brands this year.”

On the new appointment, Andy McCaul, managing director at The Bigger Boat, added: “It’ll be another huge year for brands and their marketing departments as they continue to deliver strategic comms that are able to cut through the vast amount of noise online.

“Having identified a need to bolster our service offering even further – and provide more critical support for clients when enhancing their digital presence – Ewan is the perfect candidate to help us drive forward these plans. He brings with him a wealth of experience, enthusiasm, and expertise – and has already made his mark on a number of key client accounts.”